SEO for local businesses is becoming essential for companies run at the regional level compared to countrywide. The ultimate objective of national SEO is to improve its search engine ranking throughout the country. Conversely, local SEO focuses more on enhancing SERPs at a particular place or region. It’s an effective marketing strategy to produce your brands, products, or services locally. Besides, it helps you generate more leads by attracting local customers. That’s why; how to do local SEO is a key concern these days, especially when you have started your business recently and want to promote it in the vicinity.
Local SEO Optimization means generating maximum traffic for your website, better leads, and more conversions since the strategy focuses more on your business’ local customers. This focused strategy is a valuable way to compete with your core market competitors and larger national brands with limitless resources to spend.
SEO for local businesses can neutralize big brands’ advantages that primarily optimize for broad keywords and depend on brand recognition compared to value generation to attract maximum customers.
According to the research findings by ReviewTrackers, around 40% of search traffic is local these days. So if you don’t follow the local SEO strategy for your business, you can lose major potential customers.
So, if you want to know how to do local SEO or the effective ways to make your local SEO strategy successful, then you must read the discussion below carefully.
1- Create a Personal ‘Google My Business’ Account
Improving your business profile or optimizing your Google listing is one of the most effective ways to rank on Google Maps’ top pages. Additionally, it helps you gain better visibility in Google search local results. That’s why; it is necessary to create a Google My Business account and associate it with your website.
Once you have created the account by adding all the relevant information, your business profile starts appearing in local Google search results, Google Maps, etc.
So, create your business account first, and start working on other things later.
2- Get Good Reviews from Your Valuable Customers
If you genuinely intend to rank top on Google local search results or want to grab the attention of local customers, then try getting excellent and glowing reviews from the customers. Interestingly, 85% of customers trust online reviews compared to personal recommendations.
3- Optimize for Voice Search
Voice search will start increasing within a few years. That’s why, in local SEO, it is necessary to optimize the way people ask questions when they speak into devices compared to want they type their queries.
Usually, customers use long-tail keywords during voice search. That’s why; you have to adjust your content SEO that goes great with the conversational tone of the speaker. For instance, focus on fundamental questions starting with what, where, when, who and how, etc. If your local customers rely more on voice search, your SEO strategy must be planned accordingly.
4- Add Content Relevant to Local Events, News, or Stories
There’s nothing better than addressing local customers’ issues as it is one of the most recommended ways to grab their attention. Also, it makes local customers feel you are talking to them personally.
You can follow some effective strategies, including;
- Write a blog post that covers local news, stories, or events.
- Create videos relevant to local charities or causes your company supports
- Your web page must be according to a specific location. Also, add top-quality local content that serves multiple local regions.
Let’s assume you are running a web development company. You can create multiple location-based web pages. You can mention news or stories about your services for a particular region.
It not only improves your ranking in the local region but also attracts local visitors to review your content more often.
5- Create Mobile-Friendly Website
Nowadays, people use mobile phones more than desktops for visiting websites. Therefore, mobile website visits are growing substantially with each passage year. Nowadays, around 70% of users use their mobile to find anything online.
Another research study by Aquisio confirmed that local search traffic is mainly profitable, with 75% of mobile searches improving in-store or offline visits in less than 24 hours.
So, your local SEO strategies must focus on mobile users because it’s a fantastic way to be a player in local SEO.
6- Add Keywords Relevant to Local SEO
You must know that the added keywords must be relevant to a local customer. You can filter location-based keywords using a keyword planner owned by Google. It will help you create the list of local keywords you should target.
Listing down local keywords is not enough, as they must appear in your site’s meta content, URLs and copies.
7- Add Location-Based ‘About Us’ Page
To run a business in multiple locations, you must add different pages. These pages must provide the basic information, including name, address, phone number, store hours, promotion, testimonial, and Google map according to your business’s location. Create unique content for each page if you run a business in multiple locations.
8- Use Online Business Directories
Different websites, including YellowPages, Yelp, MapQuest, and Foursquares, are a few key names. There are various others as you can search for them online. It not only visible your address but improve your local SEO noticeably.
9- Get Premium-Quality Backlinks
Your website can rank better and quicker if you are using a top-quality backlink for this purpose. Therefore, it is necessary to get links to boost local SEO but never overlook their quality because your website never performs well without quality links.
10- Design a Separate Webpage for Each Service
Indeed, adding all services to one webpage is not impressive, and you must avoid doing it. That’s why; you design a unique webpage for each product or service you offer. Unfortunately, your local SEO never ensures desired results when you don’t explain each product or service individually.
Local SEO: The Basic Need for Your Online Business Success
SEO trends and strategies change rapidly. That’s why; you must keep an eye on them to stay updated. So, how to do local SEO shouldn’t be a question if you carefully follow the tips mentioned above.
You can also contact Wizspeed because the certified and professional SEO experts can rank your website high in Google searches using their effective techniques and strategies.