Over the past few years, digital marketing has become an essential component in every organization compared to any other marketing strategy. Such internet marketing strategies enable companies to tailor their message to the targeted audience. Nevertheless, hiring a professional and certified digital marketing company is imperative to make your marketing strategies productive for your online business.
What is Digital Marketing?
Digital marketing incorporates several technologies and marketing tactics with the ultimate objective of reaching the targeted audience. Successful internet marketing opens new opportunities for businesses and makes them stand out from the crowd in the era of cutthroat competition.
Digital marketing is a different world that involves unique tactics, strategies, and practices compared to traditional marketing.
If your business is not on the internet, then your business will be out of business (Bill Gates).
To be precise, digital marketing is a beast. Therefore, choosing the right channel and discovering the differences between PPC & SEO, and digital marketing services is key to strengthening your online identity.
To achieve this goal, you must know everything about the types of digital marketing. If you are interested in learning about these types, thoroughly read the article for a better understanding.
Types of Digital Marketing
Let’s discuss all types of digital marketing to see which channel suits your business promotion. Remember, digital marketing services can be crucial in making your campaign successful or failing. Therefore, the decision must be taken seriously.
1- Content Marketing
Content marketing is considered one of the key and popular types of digital marketing. It involves creating and distributing multimedia, pictures, and text. Businesses add content on their website to keep their audience well informed about their business and keep them engaged.
Content marketing covers blogs, articles, videos, and social media posts if you are a part of a B2C business. Conversely, B2B websites focus on webinars, whitepapers, informative videos, and webinars.
Let’s discuss some pros and cons of content marketing for online businesses.
| Pros | Cons | ||
|---|---|---|---|
| You can freely convey your message to a targeted audience instead of communicating your message to the cold audience using paid ads. | Every online business leaves no stone unturned in producing unique and eye-catchy content. That’s why making your content stand out from the crowd has become challenging. | ||
| You can show your creativity while writing content for digital marketing purposes. It helps you to educate, inspire and entertain your audience. | You must be consistent while writing top-quality content for your audience per their needs. Your website can lose potential customers by not providing up-to-the-mark content. | ||
| It better drives your search engines, email marketing campaigns, and social media. | You need to focus on your brand, engage a larger audience and make your content more informative. That’s why writing content for your website becomes difficult when you focus on multiple goals simultaneously. | ||
Key Takeaway of Types of Digital Marketing
Start writing your content after designing a simple strategy that incorporates.
- Choose the format you want to focus on (video, audio, text, mixture of all).
- Pick the channel where you want to post your content (social media, WordPress blog, guest post, etc.).
Writing unique content for your website can help your business reach a targeted audience quickly. Hence, always write a masterpiece for long-lasting results.
2- SEO (Search Engine Marketing)
SEO is about improving your website ranking and bringing it to the top of search engines every time someone searches for your brand, products, or services. SEO specialists use different strategies and technologies to rank top on search engines and various other platforms.
Whether running a small business or managing large enterprises, the concept of online business prosperity is incomplete without effective SEO strategies and campaigns.
Look at some pros and cons of SEO marketing for your business.
| Pros | Cons | ||
|---|---|---|---|
| It’s cost-effective. | Technical search engine optimization takes time. You need to wait for months to see noticeable results. | ||
| Your brand starts appearing on Search Engines. Also, it makes your brand look authentic to the audience. | Sudden changes in Google algorithm can affect your SEO strategies and may require you to revise them according to the latest trends. | ||
Key Takeaway
Here’s how you can make your SEO digital marketing thrive;
- Content matters the most. Always choose reliable and quality content for SEO.
- Do proper keyword research.
- Try using plugins (including Yoast for WordPress) for better results.
Technical SEO is not a piece of cake; not everyone can perform it. However, hiring a competent and reliable digital marketing company can help you achieve your goals.
3- Pay-per-click (PPC)
If you can’t wait for a month to get desired traffic on your website, then choosing paid advertisement (including Google AdWords & Bing Ad) can help you achieve instant results.
It works similarly on search engines but appears with a little ‘Ad’ box. You can rank on top via an auction based on interest, demographic, and keywords. PPC campaigns are ideal for every business type, especially local businesses, and e-commerce websites.
Are you interested in knowing the pros and cons of PPC marketing?
See what we have for you.
| Pros | Cons | ||
|---|---|---|---|
| You must pay a small amount to rank on top of search engines in no time. | Targeting popular keywords is an expensive procedure. Therefore, you need a proper budget for it. | ||
| You only pay when someone clicks on the ad. | Customers are suspicious of paid ads and prefer trusting natural search results. | ||
Takeaway
If you have a budget for a marketing campaign, choosing PPC is the best option. First, however, start working on it after thorough keyword research and competitor analysis.
4- Display Advertising (Banners)
Display ads (banners) are pretty like traditional banners, but instead of publishing your ad in a magazine, you display your ad online. Also, your ad focuses on the targeted audience interested in buying your business.
Let’s examine the pros and cons of choosing banners or digital advertising as your digital marketing strategy.
| Pros | Cons | ||
|---|---|---|---|
| The best way to target and retarget your targeted audience is cost-effective. | If the customer suffers from ad blindness, they will ignore your ad to focus on the content. | ||
| You can easily track display tracks and analyze their conversion in real-time. | You need to be super innovative every time to make your ad attractive to the customers. | ||
5- Mobile Marketing
Mobile marketing is like digital marketing as it overlaps several types of marketing. However, the key difference is that you manage marketing from smartphones instead of desktops. Mobile marketing is ideal for you if you target young audiences as they spend most of their time on their cell phones.
| Pros | Cons | ||
|---|---|---|---|
| Mobile marketing makes it easier to target audiences as they spend most of their time on mobiles. | You have limited space to show your creativity on a mobile phone. | ||
| You can hyper-target the audience. | Interruption by brands and businesses is quite offensive, especially when people are interacting with their friends and family. | ||
Key Takeaway
Make your website and content mobile-friendly and adaptive for the customers.
6- Social Media Marketing
Social media marketing has become one of the best mediums for the fastest engagement and better interaction. You can communicate directly with the customers. You can use various channels, including Facebook, Instagram, Twitter, LinkedIn and TikTok to interact with the customers or promote the brand. Facebook ads are famous these days as they can help you get more engagement, reach, or whatever objective you want to achieve for your business.
So, make your social channels an essential part of your content marketing strategy and choose the content type you want to post on social platforms.
7- Email Marketing
Indeed, email marketing is considered an old school medium of marketing because you can’t expect an instant response. However, it is still one of the most valuable tools of digital marketing.
Email marketing works well for e-commerce businesses as you can send push emails for discount offers (Mother’s Day, Black Friday, etc.). Choose the most suitable software for email marketing (including ConvertKit or Mailchimp) etc.
8- Influencer Marketing
Nowadays, influencer marketing is viral because brands can collaborate with celebrities, and they promote your brands to their fans and followers. It’s the quickest way to get your brand recognized digitally and to maximum people.
Snapchat, Instagram, YouTube, and TikTok are some of the best platforms for influencer marketing.
Bottom Line
Running your business offline is like driving a car without petrol. You can never drive it in the first place and can’t reach your destination. So, it is imperative to run your business smartly by knowing all digital marketing types and choosing the one per your needs.
Wizspeed realizes your digital needs and can help you flourish your online business. Contact us now for incomparable digital marketing services and let us plan an exceptional digital marketing strategy for you.
