Impressive web design is not about following the latest visual design trends. Nowadays, classy typography and outstanding photography are small pawns in a complicated digital game of chess. So what elements can better grab the attention of your users? What is an ideal way to anticipate their needs?
How to define a good user experience? Does it affect users’ feelings, thoughts, and actions? If yes, then how?
Interestingly, choosing website design carefully can encourage users to spend more money on a specific product/service. Additionally, an attractive design can make your one-time customer a repeat customer.
Do you want to know how a good web design can influence customer behavior?
Check what we have for you.
Vital Elements of Influential Website Design
Indeed, a website needs to focus on various aspects and elements to make it impressive and worth praising for visitors and customers. Nevertheless, we have highlighted some critical elements for you.
• Color Theme
Indeed, color psychology is not new to the business, but most small business website owners still don’t understand its significance for their business progression. Amazingly, Blue is one of the most popular and desired colors on the internet, as Twitter, LinkedIn, and Facebook are using multiple shades of blue. Nevertheless, if you genuinely want to stand out from the crowd, you must choose a unique website theme color to win the race, especially in this digital era of cutthroat competition.
It can pay to think about what you want to achieve through your website. For instance, if you have a deal website where customers can find fantastic deals and discount offers, then choosing a yellow, red, or orange color for your website is the best way to convey a sense of urgency; these colors allow customers to decide faster and avail the discounted offers.
We also recommend you visit your competitors’ websites and examine the color themes they have used for their business promotion. Then, you can select similar colors to attract more customers in less time.
• Ease of Use
If your website takes ages to load or navigate, you can never convince users to buy your products or services, no matter how unique products or services you offer. Therefore, making your purchase funnel straightforward for the customers is imperative. In addition, it can make it easier for the least computer-savvy individuals to visit your website and find desired products in no time.
It is preferable to hire an expert web design team or agency for this purpose and let them design a website that ensures improvement in conversion rates and a decline in drop-out rate.
It refers to the impression you make on your website’s visitors even before they start reading your site. A visitor visits your website expecting that you are a trendy and respectful company. You can leave an everlasting impression on your visitors by designing a professional and elegant website.
You can include a cultural page, your staff’s photo, and customer results, as these web design elements ideally contribute to professionalism.
• Influential Copywriting
Do you know that call-to-action vitally contributes to converting visitors into customers? Interesting, influential, and meaningful copywriting creates a sense of security and economy. You can include words like ‘professionals,’ ‘security,’ or ‘guaranteed’ to make your hesitant customers feel secure.
You can also create urgency as several hotels and airline ticket websites introduce such deals to get people to book a reservation before time. For instance, if you are visiting a dermatologist’s website for consultation, you might notice a small bit of text with the message ‘only two appointments are left’ or ‘limited appointments,’ etc.
Such messages are incredible as they create a sense of urgency among customers, and they want to avail themselves of the offer before it’s too late.
• Load Time
People these days are in a hurry due to their busy life. So, they can’t wait if your website doesn’t display on their devices immediately. Therefore, load time is also an essential Google Ranking Factor and plays a meaningful role in the online progression of a business.
Modern website users expect a website to appear on their devices in a blink of an eye. Also, they expect quick load time with minimal data usage.
Create an Impressive Website Design & Affect Customers’ Actions Online
Based on the discussion above, choosing your website design is recommended after carefully considering various aspects or elements. No denial; it’s perfect for providing subtle cues to your customers through appealing website design and copywriting decisions.
All these elements can noticeably influence customer behavior. Hence, you must accept that design psychology is essential for businesses, especially for new ventures. If you ignore them, you can lose potential buyers and decline sales.
You can choose Wizspeed for cost-effective web design and development services, as our web design team selects the theme for your website according to your business type or services.
So, contact us now and let us design an attention-grabbing website for your business.