Undoubtedly, web app development is a complicated procedure that involves multiple stages. The entire app development process requires proper consideration, but developers mostly overlook the significance of user testing. It happens when you do not hire expert website usability consultants for this purpose.
Nevertheless, this step is crucial to perform and plays a vital role in app success. Therefore, you must consider ‘peek user testing’ throughout the app development procedure, even after launching the app.
The overall purpose of peek user testing or usability testing is to eradicate issues, find-out bugs, and optimize your app’s UX for a better user experience. Choosing a certified website usability consultant for your successful web app development can keep such issues at bay.
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App user testing is considered a daunting process, especially when doing it for the first time. Different questions swirl in your mind, including ‘How to conduct user testing for the app?’, ‘When is the right time to start app user testing?’ etc. Besides, considering The User Testing Referral Program is equally essential as it enables you to bring sales opportunities to User Testing.
Gladly, you have chosen the right place to resolve all your queries related to app user testing. The current guide explains everything you should know about app user testing and how the entire process works for you.
Before we proceed further, let us briefly introduce the user testing concept.
User Testing is the process of testing the interface and main functionalities of an app, website, product, or service. The ultimate objective of the test is to determine whether the app (product, website, or services) is ready to launch or not. User testing is the only way to determine if people can use your app even if they are not familiar with it.
Significance of App User Testing
There are several surprising benefits of app user testing, but we highlight some key advantages.
- Unveils some major and minor issues in design
- Explore innovative ways to improve app design
- Discover ways to learn more about users’ preferences and attitude
Testing the app on your own may lead to biased results if you are involved in the entire app development phase. We suggest you choose some neutral people for this purpose as they can explain better.
You should never overlook app user testing if you intend to create exceptional UX and UI design. No matter how attractive the layout looks, you must go for an app usability test to confirm your assumptions. Remember, conduct your test before launching your app and stop it once it is live.
Interestingly, the usability test is a continuous process involving User Testing Referral Program and introduces valuable ways to design the best web app according to users’ expectations.
Steps to Conduct App User Test
There is no ‘one size fits all’ solution to conduct user app testing systematically. However, we are narrowing down some key steps for your ease.
Step 1: Identification of Goals
One of the critical steps of user testing is to identify the goals. What do you want to test? You can never start your testing phase without answering these questions.
Remember, usability testing goals vary as they are different for different app development phases. For instance, some app developers prefer app testing soon after the development phase. Therefore, these tests focus on your target audience, interest, and what they expect from an app as you have not launched the app yet, so the development phase goals can differ from the launching phase goals.
• How to Identify Goals?
Card sorting and concept testing are renowned ways to examine users’ interaction with your app’s hierarchy, structure, and features.
Step 2: Define Testing Method
The next major step is to define your testing method, i.e., how you will conduct the test. There are unusual ways to test an app, but it is better to divide user testing into various segments.
Here are some pros and cons of all these segments and categories.
| Categories | Pros | Cons |
|---|---|---|
| In-person Moderated |
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| In-person Unmoderated |
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| Remoted Moderated |
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| Remote Unmoderated |
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Which Option is Preferable?
Briefly, there is no right or wrong here. It entirely depends on your personal preferences. You can conduct user testing in any suitable environment by choosing the abovementioned category.
Step 3: Choose Participants
Now you need to choose real-life users to participate in your test. It is recommended to avoid selecting random people to get accurate results. Indeed, you have already identified a targeted audience for your app. So, choose beyond demographics, age, and sex. You can look for users already using an app like yours.
Step 4: Prepare Testing Material and Environment
Once you have shortlisted the users, the next step is preparing for the test. First, you must know the objective and the things needed to run the test. Next, create a list of tasks to avoid any inconvenience.
Prepare an environment if you are conducting the test in person.
Step 5: Run Your Test
The name says it all. It is a more straightforward step requiring less effort because you have already done everything in the earlier steps. Make sure you have completed follow-up questions and feedback soon after conducting the test. Even if you have conducted the remote or unmoderated test, request your participants to share their feedback via email.
Step 6: Assess and Adjust
It is necessary to assess the test and make changes per users’ expectations.
Wrapping Up
User testing is essential to launching a successful app. Besides, it is also one of the most crucial steps of web app design. Therefore, we suggest you never overlook the significance of user testing whether your app is in the prototyping phase, or you are about to launch it.
If you are looking for website usability consultants, then choosing Wizspeed is an ideal decision to contemplate. Our expert team can help you design an excellent app after carefully testing every aspect.
