Do you know SEO drives 1,000%+ more than organic social media?
That’s why; 68% of online experience starts with search engines, and 61% of marketers consider SEO the key to online business progression (Source: BrightEdge).
The core difference between on-page and off-page SEO is that they aim at two SEO factors. The first one impacts SEO factors that occur on the page. Conversely, Off-page is about managing SEO factors outside the page.
Besides, our current discussion also focuses on the significance of on-page SEO for your website in 2023.
- On-page SEO is divided into 3 main categories: Content, HTML, and website structure.
- Relevant content is one of the major on-page SEO factors, as it should be linkable and supply demand.
- Title Tags are the second most important on-page SEO factor after quality content.
- HTML is the code that vitally contributes to structuring web pages and content.
- 68% of online experience begins with search engines.
- According to 61% of B2B marketers, SEO and organic traffic generate better leads than other marketing initiatives.
Importance of On-Page SEO
On-page SEO optimization is the best way to quickly rank your web pages on top of search engines. This is because the search engine ranks your website after thoroughly analyzing the website design and content. Besides, search engines focus on several imperative factors to improve a website’s ranking on Search Engine Result Pages (SERPs).
The higher you rank on search engines for relevant keywords, the better you can attract a targeted audience. First, prepare a proper On Page SEO checklist to enhance your webpage ranking. Then, you can hire an expert SEO agency to optimize your website for success.
Here are some major on-page optimization factors and a checklist you must focus on to enjoy your business’s rapid growth.
On-Page SEO Elements
All on-page SEO elements fall into three main categories including.
- Content Elements
- HTML Elements
Let’s discuss them briefly.
- Content Elements
Content elements are all those elements available within your site copy and content. It focuses on creating informative and engaging content for visitors and potential customers.
Here are some tips for writing high-quality page content, as your page content can influence.
- Always include short-tail and long-tail keywords naturally.
- Add engaging visuals to attract readers.
- Write according to the buyer(s) persona.
- Create content that resolves people’s issues and makes them link and share your content with others.
- Add maximum CTAs to improve conversions.
The page content is the perfect opportunity to rank higher on search engines, including Google, and improve the effectiveness of on-page SEO.
- HTML Elements
Your source code’s elements are known as HTML elements.
Here are some other major HTML elements you must consider.
- Page Titles
- Meta Descriptions
- Image Alt Texts
- Structured Markups
All these above-mentioned HTML elements carry great significance and can’t be overlooked.
- Site Architecture Elements
All those elements that make up your website and its pages are site architecture elements. You must structure your website properly as it helps Google and other search engines crawl your web pages and content easily.
Your site’s architecture elements include.
Once you have comprehended all SEO elements, it becomes easier to design your SEO strategies accordingly.
On-Page SEO Checklist You Should Consider
You can’t publish content on your website without considering some significant on-page SEO optimization factors and a checklist.
Here’s what we have highlighted for you.
- Keyword Research
Do you know more than 71% of a company’s SEO tactics focus on strategic keywords?
Keyword research remains a crucial part of the SEO process and plays a leading role in making or breaking the long-term success of your website content. Therefore, you should include relevant keywords in every article you write and make a strategic choice. For instance, you can include uncontested keywords but NEVER ignore the significance of competitive keywords.
Before you start creating content for a specific page, it is strongly recommended to identify relevant keywords according to your web page. Interestingly, professional SEO experts in Chicago can simplify keyword research for your business using exceptional skills and advanced tools.
Whether you want to include informational, commercial, or transactional keywords, ensure they align with your SEO strategy.
Once you have prepared the list of relevant keywords, the next step is to separate primary keywords for a specific web page. You can also create a content calendar and assign keywords to a web page. It will make it easier for you to avoid keyword cannibalization. Such issues confuse search engines as they can’t identify the more considerable keyword. As a result, none of your keywords ranks higher on search engines.
Don’t forget to Include Primary Keywords. Most search engines, including Google, recommend 2%-3% keyword density. Thus, to make search engines better comprehend your content, it is suggested to use primary keywords throughout the copy of the content. You can also use LSI (Latent Semantic Indexing) keywords in your content to make it more user-friendly.
You must identify three to five keywords relevant to primary keywords. This term is known as Latent Semantic Indexing (LSI) Keywords, and such keywords advance your content.
No surprise, content is the king of the digital world. According to the research findings by Content Marketing Institute (CMI), 73% of B2B marketers and 70% of B2C marketers consider Content marketing an integral part of their overall marketing strategy. Besides, 83% of B2C marketers have used blogs/ short articles, and 61% have recently used videos to promote their online business globally. The long-form articles’ overall usage drastically increased to 42% from 20% in 2022.
Hence, writing quality content is the best way to uplift your business online.
How to achieve this objective?
Ideally, you can use your primary keywords by creating a proper content plan for them. For example, you can use those keywords for a blog post or landing page. It will help you create content using suitable primary keywords as they match keyword intent.
Moreover, creating your content plan will help readers find information per their requirements using similar keywords.
Therefore, you should Start Creating Content for Your Website. Your content length varies according to the chosen web page. Each web page contains 300 words, but the word count can exceed 700 words as it improves the chances of website search ranking.
Also, write unique content for each web page as Google penalizes the plagiarized content and never ranks it higher on search engines. Finally, once you have written the content, ensure it has a high readability score.
Make sure you write short paragraphs and use common terminologies that are easy to understand for everyone. There are several ways to check readability scores, as different free online tools are available.
Lastly, Write Scannable Content. Your content format should be easy to scan by search engines and readers. Therefore, one of the most practical and valuable SEO strategies is to break your content into small sections. For instance, you can divide a paragraph into sub-paras, bullet points, and subheadings.
Adding H2, H3, and H4 tags like the main heading to break the content into subheadings. Moreover, using a primary keyword in each subheading is always preferable to make your content more SEO friendly. Most SEO experts recommend using a keyword in your first and last paragraph.
So, always create unique, informative, and SEO-friendly content for each webpage.
Another best way to enhance on-page SEO ranking is using an attractive heading and placing primary keywords near to heading in the beginning. It’s an effective strategy to make search engines and your audience better understand your content’s purpose.
Furthermore, your headline must be placed in the H1 tag. It’s an HTML code that signals search engines that it’s a title and a noticeable aspect of the content.
- Include Relevant Internal Link
If the other web page of your site is relevant to the written content, then creating an internal link to that page is the best way to rank both web pages on search engines.
- Add Visuals
Including relevant images on your web page can do wonders for your website’s SEO. Indeed, adding visuals can make your monotonous content interesting and valuable for search engines. It is also essential to optimize your images for SEO purposes. For example, you can rename the file with the primary keyword before uploading it.
Next, once you have uploaded the image, ensure you have added the primary keyword to the image title and alt tag. It makes finding relevancy between content and image easier for search engines.
Point to Ponder: Don’t upload large-size files, as they can slow down your website speed, and it’s not a healthy practice for on-page SEO.
Hence, choose appropriately sized images for your web content.
- Incorporate SEO-friendly URL
When creating a URL for your web page, ensure it includes the primary keywords. Also, don’t make your URL needlessly lengthy by adding useless characters.
Metadata is another main on-page SEO element that requires proper SEO optimization. Therefore, including a primary keyword in your meta title and description is imperative. In addition, your description must be according to written content and help search engines understand the content.
Including a call-to-action (CTA) in your meta description is a great practice.
- Include Structural Data Markup
Search engines can crawl your web pages effortlessly if you have added schema markup to your webpage. Also, maintaining your website is another important task.
Step-Up Your Business with Right On-Page SEO Optimization Strategies
The above discussion has made it evident that on-page SEO checklists and elements must be focused on for your online business success.
The professional SEO team at Wizspeed can get your website popular with the perfect on-page and off-page SEO practices.
So, contact us to gain maximum website traffic in no time.